Portfolio
The Montgomery Summit
Designing all print and digital elements for The Montgomery Summit involves a comprehensive approach that encompasses various stages and deliverables. The process begins with thorough planning and strategy, where the goals and objectives of the trade show are defined, alongside the target audience and brand messaging. Currently I am entering my 5th year acting as CD for this Summit.
University of Washington Athletics
As the creative director for the Men’s Basketball program, I oversaw all visual storytelling elements, including photography, video production, and graphic design. I ensured consistency across our branding in every medium, from game-day visuals to recruiting materials. Additionally, I managed travel logistics with the team, capturing behind-the-scenes moments that highlighted our athletes’ journeys. My role elevated the program’s identity, engaged fans, and attracted top talent through compelling narratives that resonated both on and off the court.
Data Skrive Insights
As the creative lead for an new interactive sports platform currently in development, I focus on delivering a seamless, personalized experience that gives users real-time, play-by-play updates and game tracking tailored to their preferences. By blending dynamic design with intuitive user interfaces, I ensure fans get the latest stats, highlights, and game insights in an engaging and interactive way, making every moment feel custom-built just for them based off of their fan persona.