Project Overview
Project Brief
Objective:
Design a white label financial print publication for Deloitte that adheres to their brand guidelines, ensuring a professional, consistent look while clearly communicating complex financial insights. The publication will be distributed to clients and stakeholders, highlighting Deloitte’s expertise and thought leadership in the financial industry.
Target Audience:
C-suite executives, finance professionals, and key Deloitte clients looking for in-depth financial analysis and insights.
Key Deliverables:
Design: Create a visually engaging layout that presents financial data, case studies, and industry trends in a clear and accessible manner.
Brand Consistency: Follow Deloitte’s brand kit, incorporating their color palette, typography, and logo placement to maintain consistency across all visual elements.
Print-Ready Files: Provide high-quality, print-ready files for distribution, ensuring that the publication meets industry standards for printing.
Timeline: The project will be completed in 6 weeks, from initial concept to final delivery, including design revisions and client approval stages.
Goals:
Deliver a polished, branded publication that reinforces Deloitte’s position as a trusted financial leader.
IDEATION
My main going when designing within an existing brand is that whatever work I create ensures consistency, trust, and recognition, especially in financial publications where clarity and professionalism are key. Staying true to the brand maintains credibility, but adding creative accents—like dynamic charts or bold imagery—can push the limits just enough to keep the content engaging without losing its trusted identity.
