Project Brief

Objective:
To develop a branding campaign that highlights the Office of Engaged Learning’s mission to enhance student learning through experiential opportunities, such as internships, service learning, research, and study abroad programs. The campaign will increase awareness of these offerings among students, faculty, and community partners, establishing the office as a key resource for applied learning experiences.

Target Audience:
Undergraduate and graduate students, faculty members, community partners, and potential donors.

Key Deliverables:

• Brand Identity: Create a modern, approachable logo and visual identity system that reflects the office’s dynamic and inclusive nature.

• Promotional Materials: Develop flyers, banners, and digital content (social media posts, email campaigns) to promote events and programs.

• Website Revamp: Update the office’s website to clearly communicate available opportunities, success stories, and resources for students and partners.

Timeline:
4 months from concept to launch.