Project Brief

Objective:
Create a visually compelling and interactive digital campaign that encourages sports fans to click on a Fanatics ad, driving traffic to the website and boosting conversions for sports merchandise sales.

Target Audience:
Sports fans across various leagues (NFL, NBA, MLB, NHL, NCAA) who are passionate about their teams and interested in purchasing official team apparel and memorabilia.

Key Message:
"Gear Up for Game Day!" Showcase Fanatics as the go-to destination for official team gear, with exclusive offers and the latest merchandise for their favorite teams.

Creative Deliverables:

• Banner Ads: Design dynamic, eye-catching banners in various sizes (standard IAB formats) that showcase popular team gear, special discounts, and limited-time offers.

• Interactive Ad Units: Create engaging ad formats like carousel ads or scrollable product galleries that allow users to view different team merchandise.

• Social Media Ads: Develop social assets (Instagram, Facebook, Twitter) with bold visuals and clear CTAs to encourage fans to shop the latest collections.

Tone & Style:
Bold, energetic, and action-driven, evoking team spirit and fandom. Incorporate vibrant team colors, player imagery, and exciting game-day energy.

CTA:
"Shop Now," "Get Your Gear," or "Don’t Miss Out!"

Timeline:
2 weeks from brief to delivery.