Data Skrive

Creative Director

Since 2022, I have helped shape how Data Skrive looks, sounds, and shows up in the market.

I started as a designer supporting brand and product needs, then steadily took on more ownership as the company grew and priorities shifted in the age of time being the driving commodity for clients.

Multiple screens displaying a website called Data Skive with a dark background and blue accents, showing various digital interfaces and data visualizations, laid out around a laptop with a gray keyboard.

My work expanded from execution into direction.

I led creative across marketing, product, and sales, tightened brand consistency, and turned complex ideas like real time sports data and moment driven engagement into clear stories people could understand fast. That meant websites, social, decks, demos, visuals, and anything else needed to explain why the product mattered.

Moment Led Marketing

I helped define how that concept was presented publicly. I built campaigns, frameworks, and examples that connected live sports moments to real outcomes like engagement, retention, and betting activity.

De Facto Marketing Lead

I planned content calendars, shaped messaging, supported sales conversations, and built systems that made it easier to move fast without breaking the brand. When something needed to exist, from landing pages, pitch visuals, to a POC, I figured out how to get it done and shipped it.

Clients I Support

  • FanDuel

  • USA Today

  • The Athletic

  • Fanatics

  • DraftKings

Systems

One of the most influential pivots I have made in my design thinking since coming onto Data Skrive is controlling elements of a design via JSON objects. Instead of needing to create 30+ variations of the same file, setting up one file where each elements is applied to a property to allow for variation has proven to be the most time-cost effective investment made from a design standpoint.

A baseball card featuring player Fernando Tatis Jr. of the San Diego Padres. The card shows his photo, name, number 23, and statistics including position (SS), games played (130), at bats (546), hits (135), home runs (42), and RBIs (97). The background is black with the Padres logo and the website killerodds.com at the bottom.
Folder with images of NHL hockey matchups between Toronto Maple Leafs and various teams, showing the Maple Leafs logo and other team logos.

In September of 2024, a massive pivot was made within our company. We scaled back on personnel and with that came responsibilities outside the normal scope of design.

I learned what it meant to scale out prototyping efforts to enable sales to showcase what engineering was building. As well as how to take the language being used in those sales calls and convert it into marketing language so ensure uniformity across the board. Scaling out internal efforts to reflect the pivots being made impacted every single area of Data Skrive’s brand.

The image features a clock with a white face and black numerals, surrounded by blue and white geometric patterns.

Since taking over, the Data Skrive brand has become the strongest it has ever been.

From vanity metrics like social media followers seeing an increase of over 853% in less than 5 months, to turning clients that were locked into high 5-figure deals turn into YoY 7-figure deals, I played a key role in establishing the new era of Data Skrive’s journey.

Close-up of a microchip with glowing blue neon circuit lines on a black background.
Collection of presentation slides about DS Moments and Data Skive, featuring charts, smartphone images, and text discussing marketing strategies and engagement.
Collection of mobile screens displaying a Michigan Wolverines sports app with various pages including news, trivia, player polls, and videos.