Design is often siloed off within an organization, and I have always prided myself on speaking up when a path towards profitability presents itself, that would allow me to have a voice/seat at the table.

In 2024, the sports industry was rocked by AI implementation. Instead of fearing or fighting it, I leaned into the systems as support tools and road-mapped a path to success integrating our existing systems into real-time applications, thus changing the viewership windows from pre-and-post game events to every single play being an opportunity to show what Data Skrive can do.