Branding is the cornerstone of good design. If something can’t point back to a strong brand and it’s reasoning behind it, then the application of such brand standards across mediums will consistently fall short. Always being able to point back to the brand’s story, and sound design reasoning is what I do best.

These campaigns required a cohesive, end-to-end approach, spanning industrial design, packaging, digital experiences, and educational storytelling to clearly communicate their market positioning and competitive advantages.